AI Commerce Revolution: Why Smart Automation Is Now Essential — Podcast
By Gery Craig · Thursday, June 11, 2026 · 2:32
Discover how AI-powered commerce and automation are transforming B2B and B2C sales. Learn why smart checkout and agentic commerce are essential for growth.
📜 Full Transcript
What if I told you that within the next two years, AI agents will be doing most of your customers' shopping for them—and if you're not prepared, you'll become completely invisible in the buying process?
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Right now, the entire foundation of commerce is shifting beneath our feet. We're witnessing what experts are calling "agentic commerce"—where AI agents autonomously make purchasing decisions for people. This isn't some distant future scenario. The UAE is already leading global adoption of AI shopping tools, and major retailers like Manchester United are seeing sustained improvements from smart automation partnerships. Meanwhile, traditional sales methods using spreadsheets and manual calculations are becoming operationally obsolete for any business handling complex product catalogs.
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First, the buying behavior shift is already happening. Instead of humans browsing storefronts and clicking checkout buttons, AI agents are making purchasing decisions autonomously. This means fewer people will visit your website, compare your products, or even see your brand during the buying journey. Companies that don't adapt their systems to work with AI agents risk becoming invisible in this new ecosystem.
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Second, smart checkout systems are completely flipping the influence model. Nine in ten payment issuers are expressing high interest in adopting smart checkout technologies that shift decision-making power away from your homepage to the checkout process itself. This means your conversion optimization strategies need to focus on the payment experience, not just your product pages.
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Third, Configure, Price, Quote systems have become essential infrastructure, especially for B2B operations. Companies with complex product catalogs and dynamic pricing can no longer rely on manual processes. As Gery Craig from Marmaris Inc explains, businesses that thrive will be those creating intelligent experiences that anticipate customer needs before they're expressed—transitioning from reactive to proactive, AI-driven systems.
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Here's what you need to do today: audit your current sales and checkout processes. Identify where manual intervention is still required and start researching automation tools that can integrate with AI agents. Don't wait for your competitors to make the first move.
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